Josie Maran modeling for Maybelline cosmetics. "What most women don't realize is that when models and actresses look fresh-faced and makeup-free, it's because they know how to apply their makeup to make it look that way," says Josie. In 2007 she came out with Josie Maran Cosmetics, an all-natural cosmetic line for the eco-friendly consumer.
Growing up in San Francisco Josie Maran says her family was eco-conscious, her father a green builder and mother an artist who worked with waste material. Then as a model Josie explains how she lost and then regained her green awareness: "I definitely had a rebellious stage when I didn't care and was out partying and living in New York. Being green kicked in again when I wanted to be pregnant with my daughter (Rumi Joon). I got really healthy, ate organics and got completely sober and fit and we consciously had her."
After a modeling career which began in the late '90s and stretched through the early 2000s, Josie Maran launched her own natural cosmetics product line, named "Josie Maran Cosmetics" in June 2007. Initially the line was all about skin care with the signature 100 percent organic Argan Oil ($48) from Morocco, which can be used as a fast-absorbing daily moisturizer or to heal and condition everything from cuticles to split ends. "The outdoors is my inspiration. Exploring and indulging in nature definitely helps when dreaming up ideas for new botanical ingredients and naming my products and collections."
Above Julie Blackwell of MSN Green, co-founder of Ideal Bite Jen Boulden, actress Gabrielle Union, model Josie Maran, and co-founder of Ideal Bite Heather Stephenson (Photo by Ben Gabbe) at the Ideal Bite Presents The First Ever "Best in Green" Awards, 04.12.2008. Ideal Bite is a website that provides its readers with simple, daily tips on environmentally friendly living; on the occasion Gabrielle Union presented the Next In Green Award to Josie Maran.
Josie Maran appeared in the SI Swimsuit issue from 2000 to 2002; at 5'7" she was considered by many to be too short for runway work, according to Women's Wear Daily. Josie Maran signed with Elite at age 17, got the Guess summer and fall 1998 campaigns, a multi-year contract with Maybelline, and the prestigious SI swimsuit work. She began acting in 2001 and has appeared in Little Black Book, Van Helsing, and The Aviator. Josie took jazz classes between the ages of 5 and 7 and remembered Michael Jackson and Madonna's dance moves, appearing on Dancing with the Stars in 2007.
Josie Maran talks of her eco-friendly ambition: "I plan to grow the 'Josie Maran' brand into chicological lifestyle goods. baby products, household products, clothing, even food that is good for people and planet." She has developed eco-friendly diapers, her Bear Naked Wipes are biodegradable makeup removers, and all her compacts are also biodegradable, made out of corn where the packaging breaks down in 30 days.
Josie Maran extends her eco-friendly ways to other parts of her life. She gave up smoking, started doing Yoga, and gets her tongue examined regularly for checking her toxin levels. Josie also gave up eating meat and now calls herself an "aquatarian" who eats vegetables and fish. She loves chocolate wafer cake made with organic whipped cream; her typical day's meal includes croissants and coffee, and steamed vegetables with noodles and sushi. "I have more energy, my hair is healthier and food tastes better," Maran told Self magazine.
Josie Maran calls it being "chicological": being conscious about the environment without sacrificing your style.
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