Save the future

Save the future with cute model Behati Prinsloo and her T-shirt made of organic cotton. The Save the Future limited edition t-shirt is the creation of the British eco-designer Katharine Hamnett.



Katharine Hamnett is known for using style to spotlight issues such as child labor, blood diamonds, and pesticide use in the garment industry. Now Hamnett's Save the Future campaign targets the cotton trade's use of child labor and pesticides.

Pesticides, herbicides and chemical fertilizers have a negative effect on the environment and are all by-products of the petrochemical industry, but where it really hits rock bottom is in conventional cotton farming. Conventional cotton agriculture is additionally responsible for colossal greenhouse gas emissions due to chemical fertilizers, desertification and long-term contamination of the water supply.


The manufacture of garments has gone to countries with appalling human rights records like China, Burma, Philippines and Mexico, because of their cheaper costs. But in many factories peoples health is put in jeopardy on a daily basis; typically factory owners pay no tax, the minimum wage is suspended and safety is neglected.

Organic cotton will reduce costs for the farmer because there will be no costly pesticide or fertilizer. But some say it's a stunt to get poor farmers to turn to organic farming so that cotton production drops in those countries, prices rise, and the west benefits because of mechanized production.


Behati Prinsloo, apart from modeling for these t-shirts is also supporting the Environmental Justice Foundation, which has backed the organic cotton campaign.